In grad school, when designing a program handbook, a professor of mine showed me a unique technique. He threw a piece of ribbon down on my sketch and told me to find inspiration from the lines and shadows of the ribbon and go from there. He didn't expect me to consider the content of the handbook and create the aesthetic based on that, which was the process I was accustomed to. This was an approach I was completely unfamiliar with at the time but have come to see a lot of value in. While I think that a consistent process for designing is helpful, I know that there will be times that a solution can’t be achieved via the same old avenues. Sometimes a little creativity is essential, in the process itself.
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